INDIGENOUS
ATHLETES
Promoting, empowering, and supporting Indigenous Athletes from coast to coast to coast from all over Turtle Island.
PROGRAMS & PROJECTS.
Athletes Through Hockey is an Indigenous-led initiative dedicated to empowering, supporting, and promoting Indigenous hockey players across all stages of their athletic journey in sanctioned hockey leagues. This program empowers Indigenous athletes not only through promoting, but also by helping them share their stories, achievements, and talents with a broader audience.
We promote mainstream hockey for all Indigenous Athletes from all hockey-sanctioned leagues in North America.
Increase Participation
Support Holistic Well-being
Strengthen Cultural Identity
Promote Indigenous athletes through media features, highlight reels, social media spotlights, and community recognition of all Indigenous hockey players at regional, national, and elite levels of hockey.
By providing well-being resources, mentorship, and culturally grounded practices. We collaborate with individuals and organizations from all areas to bring the best resources for Indigenous Athletes.
When we promote and empower Indigenous athletes through our platforms, it's essential to acknowledge the Indigenous nation from which the athlete is registered, thereby bringing pride to both the athlete and their Indigenous community.
Values.
Promotion
-
Athlete profile cards (digital) featuring stats, bios, and achievements
-
Social media spotlights celebrating athlete milestones, tournaments, and personal stories
-
Video highlights and photography for athlete portfolios
-
Community recognition
-
Partnership with sports media, local news, and Indigenous broadcasters to highlight rising players
-
Networking opportunities with scouts, teams, and development camps
Exposure
-
Stronger representation of Indigenous athletes in competitive hockey.
-
Increased visibility and recognition of Indigenous hockey talent.
-
Enhanced skills, confidence, and leadership abilities
-
Families and communities are more engaged in supporting their athletes.
-
A growing network of Indigenous hockey role models inspiring younger generations.
-
Established pathways for themselves
Supporting
By combining hockey development with athlete promotion and cultural pride, the initiative strengthens identity, visibility, and representation in the sport.
This is their platform, this is their time.
